Supplying Relevant Results

imagesSearch engines want to supply the most relevant results to prospective customers and local search is their way of doing so.  It stands to reason that if you are trying to find a restaurant you would want to find one that is in your area.  The local search listing will bring new customers to your business and Local Search Engine Optimization, or Local SEO, is the tool that local businesses use to maximize visibility on the search engine result page (SERP) so that each click can be more easily converted to sales.