SEO How-to, Part 2: Understanding Search Engines | Practical Ecommerce

Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating technology. When shoppers want to buy something, nearly half of them turn to Google.

Source: SEO How-to, Part 2: Understanding Search Engines | Practical Ecommerce

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SEO How-to, Part 1: Why Do You Need It? | Practical Ecommerce

Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important.

Source: SEO How-to, Part 1: Why Do You Need It? | Practical Ecommerce